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Mimi Hayton

Mimi Hayton
Mimi Hayton is an experienced design consultant at the Customer Experience Company in Sydney, Australia. (www.customerexperience.com.au) Mimi has a focus on fusing structured design thinking with business consulting skills to create a cross-disciplinary design approach. Her key skills lie in applying the design process to complex problems and articulating the solution through visual or written communications.

Lights, Camera…. Potatoes

Mimi Hayton poses the question: 'What should supermarkets be doing to their design to enhance the shopping experience?' The fresh food zone of my local...

Some Assembly Required: Memorable Customer Experiences

The Customer Experience Company recently had a memorable visit to IKEA (virtually that is), via an internal email discussion inspired by this cartoon: I'm sure...

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