Mike Helfin
Mike Helfin
A collaborative & innovative leader in eCommerce & digital marketing with expertise in licensing and consumer packaged goods (CPG). I thrive where the math & magic of marketing meet with over a decade of hands-on experience allowing creative intuition to consistently meet ends with data-driven results.
Dispelling 5 Myths about AI in Marketing
Artificial Intelligence (AI) in marketing has been rapidly evolving throughout the years, picking up pace seemingly every day. In the late '90s, the technology...