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Mike Helfin

Mike Helfin
A collaborative & innovative leader in eCommerce & digital marketing with expertise in licensing and consumer packaged goods (CPG). I thrive where the math & magic of marketing meet with over a decade of hands-on experience allowing creative intuition to consistently meet ends with data-driven results.

Dispelling 5 Myths about AI in Marketing

Artificial Intelligence (AI) in marketing has been rapidly evolving throughout the years, picking up pace seemingly every day. In the late '90s, the technology...

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