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Michael Burke

Michael Burke
Mike has more than 17 years of business development experience in the database and direct marketing industries supporting both B2B and B2C organizations. As a well-regarded thought leader, Mike has published articles in DMNews, Direct Magazine and other industry publications, and has spoken at industry conferences such as NCDM and the Travel Industry Association conference.

Playing the Customer Card

OK, I admit it. I played the Customer Card. I'm not proud of it, but sometimes as a consumer there is really...

One mistake to avoid when moving to a new marketing technology platform

I often speak to organizations that are considering moving their marketing infrastructure from a proprietary database and marketing platform to an open, relational one. ...

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