Luke Soon
Luke Soon
PricewaterhouseCoopers
Luke is a business transformation professional with over 25 years’ experience leading multi-year human experience-led transformations with global telcos, fintech, insurtech and automotive organizations across the globe. He helps clients activate their Purpose by monetizing innovation and building new revenue streams (experience equity), starting with their why. His personal purpose is to install the primacy of humanity in the experience economy and exponential age.
Leading from the Future for Practical Innovation and Sustainable Transformation
In the fast-paced world of today, innovation is not just a buzzword but a necessity for survival and growth. We explore a transformative...
Innovating for Success: How Jobs-to-be-Done Theory Drives Customer Experience
Innovation is the heartbeat of progress, propelling industries forward and enhancing our lives in ways we could never have imagined. One of the most...
Enhancing Customer Experiences: Unveiling the Power of Customer Journey Orchestration in Asia Pacific
Introduction In today's rapidly evolving business landscape, delivering exceptional customer experiences is no longer just a competitive advantage; it's a necessity. Enter customer...
What’s the Difference: Design Thinking vs. Design Doing
You're not 'just' a designer, you're an architect. Architect? Yes, architect - not just design. But architect of what, exactly? Why, of Human Experiences, of...
The Metaverse and the Future of Web3 (Intertwined)
The digital landscape is poised for a revolutionary transformation, as the concept of the Metaverse takes center stage and propels us into the next...
How the Metaverse, Web3, and AI Tackles Scope 3 Emissions to Drive a Sustainable Future
Introduction: As the world grapples with the pressing challenges of climate change and environmental sustainability, businesses and communities in the Asia Pacific region have turned...
Navigating Uncertainty with Purpose: The Profound Impact in Today’s World
Introduction: In a rapidly changing and uncertain world, the power of Purpose has emerged as a guiding light for individuals, businesses, and communities alike. Purpose...
The Role of The Chief Transformation Officer (CTrO) in driving Experience-led Transformation and Dual Transformation
In the last decade, agile and scrum theory has proliferated - a boon for XM, if you ask me. This ‘insights to action’ loop...
The Business Case for Experience Equity (ROX)
Capital has been getting ‘cheaper’ over the years. To navigate the global pandemic governments across the world have been printing money. In fact almost...
Understanding Human Experience: Unraveling the Nexus of Transactions, Interactions, Services, and Experiences
Introduction: In the ever-evolving landscape of business and human interactions, understanding the nuances of Human Experience (HX) has become paramount. In this blog, we delve...
Navigating the Metaverse’s Legal Frontier: Intellectual Property Challenges in the Asia Pacific
Introduction: The metaverse's rapid rise has presented an exciting new frontier for innovation, collaboration, and entertainment. However, as this digital realm expands, so do the...
Walking the Future Back: A Journey through Outcome-Driven Innovation
Introduction In today's rapidly changing world, staying ahead and achieving success requires businesses to be adaptive, innovative, and outcome-focused. One powerful concept that encapsulates this...
How can human-centered design improve the public sector service experience?
More government agencies are reassessing their current systems, turning to human-centered designs to improve their public sector service experience With the constant state of global...
How the Metaverse could bring us closer to a Sustainable Reality; perspectives for the Experience Economy
The metaverse holds the promise of substantial reductions in carbon emissions, whether through the substitution of physical goods with digital ones, replacing real-world...