Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper...
To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional...
B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the effectiveness...
Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would...
Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions....
As the B2B buying process changes from a sales-driven process to a buyer-driven process, there's a need to evolve past the traditional sales cycle...
Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics...
In B2B marketing, numbers drive everything. They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. Especially...
Today's B2B marketplace is a fishpond filled with opportunities. Of all the potential buyers swarming in the water, it takes time and creativity to...
Despite what many marketers would like to believe, the digital marketplace is not quite the place where "if you build it, they will come"....
In today's B2B marketplace, revenue cycle management is all about the sales funnel. But if yours is less than streamlined, you may be leaking...
Today's digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. Internet...
By Maria Pergolino on March 28, 2011 Internet math question: If you get 200,000 viewers to your website and 80% of them just check out...
The magnitude of the Internet's size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you...
I know what you're thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit,...
Online marketing has become a cornucopia of opportunities for B2B marketers. Because digital media has been proven so effective in the lead generation process,...
According to the Radicati Group, Inc., over 90 trillion emails were sent in 2009. B2B spending on email marketing is estimated to have grown by...
It's one thing to generate leads. It's another to close them. The industry wide statistic of 70% of leads never receiving effective sales follow-up is...
Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have...
Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today's changing business climate. With the need to reach...