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Marc Fanelli

Marc Fanelli
Marc leads the Global Data Solutions group at Merkle, which is focused on helping clients utilize marketing data to optimize their strategic CRM initiatives across the globe. Marc leads a team focused on the development of quantitative-driven data usage strategies for clients including 3rd party data procurement, acquisition marketing, global segmentation development, and campaign strategy and execution services. Marc is a 20-year direct marketing industry veteran whose creative solutions have helped world-class brands including American Express, Citibank, Dell, Marriott and Microsoft.

Navigating the Data Sourcing Conundrum

In today’s digital big data world, we have seen an exponential increase in the sheer amount of data that is available to marketers to...

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