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Madison Fisher

Madison Fisher
Madison Fisher, strategist, is part of the Strategy team at The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. The Lacek Group is an Ogilvy Experience company.

Unexpected Loyalty Rewards: Wow Em’ to Keep ‘Em

Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional...

User-Generated Content — Today’s Word of Mouth

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper...

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