Madison Fisher
Madison Fisher
Madison Fisher, strategist, is part of the Strategy team at The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. The Lacek Group is an Ogilvy Experience company.
Unexpected Loyalty Rewards: Wow Em’ to Keep ‘Em
Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional...
User-Generated Content — Today’s Word of Mouth
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper...