Lynda Kershaw
Lynda Kershaw
Lynda Kershaw is marketing manager at Macro 4, a software division of UNICOM Global specializing in modernization and information management. A marketer with over twenty years' experience, Lynda helps organizations use technology to personalize customer interaction, improve customer experience and overcome the legacy barriers to effective communications.
Six ways to get the most out of the customer self-service habit
If you do something enough times, then it starts to become a habit. And that’s what seems to be happening with digital self-service right...
7 Ways your IT chief wants your company to improve its customer communications
The pandemic has intensified the shift away from in-person communication and increased the pressure on digital touchpoints. With many face-to-face settings closed and longer...
Research reveals six common CX failures when handling GDPR information requests
The General Data Protection Regulation (GDPR) was supposed to rebuild trust in the way businesses manage our personal data. That is because the regulation...
How to handle irrational customers, plus three other tips for improving CX
In case anybody still needs a reason to justify why they care about customer experience (CX), there is plenty of research demonstrating hard business...
Four personalization techniques to help consumers feel less overwhelmed
Research suggests that 46 per cent of consumers now feel overwhelmed by the sheer choice of products and services aimed at them through digital...