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Loek van der Helm

Loek van der Helm
Helping businesses around the world to improve the customer experiences they deliver to their customers. Our services help you to quickly get insights from all the text feedback you get from your customers, whatever the feedback channel.

The Apple Watch customer journey is broken

Last Friday, Apple started taking pre-orders for Apple Watch. Because I have had a keen interest in watches and timekeeping all my life, I...

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