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Lisa Baxter

Lisa Baxter
Lisa Baxter is the Founder and Director of The Experience Business. A Fellow of the Royal Society of Arts (FRSA) and Associate of the Market Research Society (AMRS) Lisa is known as an inspiring and creative thinker. A pioneer in bringing the practice of Design Thinking and Creative Problem Solving to the arts and cultural sector, she works with forward-thinking organisations here and abroad to re-imagine the arts experience offer for 21st century audiences.

Baby Boomers: probably the most exciting audience ever

I read an interesting piece last week that got me thinking about the degree to which we 'know' our audiences. Take the 'older audience'...

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