Liliana Petrova

JetBlue Leading Customer Experience

Since I used to lead the JetBlue customer experience, people often ask what is behind the JetBlue experience magic. Or, as one of our clients refers to it, the “JetBlue Simple.” So the fundamentals that went into creating that signature experience is o...

Is Covid19 What We Needed to Build Seamless End-to-End Travel Experience?

On January 10th, we published an article called The Future of Travel We Deserve. In it, we laid out the foundation necessary to implement innovation at scale. Four months later, in the f...

How Facial Recognition Works for Your Customers?

One of the hurdles for Customer Experience Consultants like us is proving the business case for bringing us on board. Leaders often think that if they talk about being customer-centric a...

How to Build Your Customer Experience Roadmap?

This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. One of our questions assessed brand maturity in terms of customer experience strategy. Only 28% o...

What is Customer Experience Strategy?

In our last article we talked about the importance of strategic thinking. Today, we build on this topic and walk you through the nuts and bolts of customer experience strategy. Customer ...

Are You Thinking Strategically?

Today, we are elevating our conversation to thinking strategically. The Petrova Experience is in the strategy creation business. So, we frequently encounter the difficulty businesses hav...

Are You Letting Down Your Precious Travelers?

A month and a half ago we introduced the concept of revenge travel and pleaded with the public to trust us aviation professionals and fly again… SOON. Now is the Time Last month, 4...

Choose Empathy over Politeness

As customer experience and hospitality professionals, we use the word empathy all the time. It is the baseline of experience design. Yet, few of us truly understand it. Last month, a cli...

What should casinos learn now from airlines?

Today we’re talking about casinos. Casinos and airlines are similar in their operational complexity and sense of wonder. Few people really know how casinos work. Sure, most people know the house always wins, just like most people know planes take off o...

Is Covid19 What We Needed to Build a Seamless End-to-End Travel Experience?

On January 10th, we published an article called The Future of Travel We Deserve. In it, we laid out the foundation necessary to implement innovation at scale. Four months later, in the f...

Communication and Hospitality

Today, we are talking about communication. This is one of the most misused and misinterpreted notions both in our professional lives and our personal lives. How many times has your partner, a brand,  or your leadership told you that you were commu...

Coronavirus Isn’t The Only Thing Killing the Aviation Industry

Eighteen years ago, September 11th caused a three-day halt of the US commercial airlines and resulted in a 31.6% reduction in travel in September 2001 compared to the previous year. Think about it. Three days. On March 11th this year, President Trump i...

Corona Virus Travel: What Does Hospitality Mean Now?

Earlier this week, I traveled to New Orleans from JFK Terminal 5 in New York. I had planned an airport conference a few months ago. Although many colleagues chose not to travel, I decided to support my former employer and fly JetBlue Airways. Desolatio...

Hospitality and Why We Lack a Seamless Travel Experience: Lessons from Las Vegas

Hospitality is taken for granted across government agencies, airlines and hotels. In my line of work, I often hear “I want to have the JetBlue customer experience.” Although many claim this, few truly understand the complicated steps, processes, and in...

Are You Ready to Go Exclusive with Jane, Your Digital Concierge?

Your preferred brands will not be able to love you back until more of you choose to be in an exclusive relationship with them. How will a Digital Concierge catch on when people buy on aggregator sites based on price?

How to Extend Your Travel Value Proposition

Last December the Ladders  published that  discusses business travelers who extend travel beyond the timeline of the business trip. The article says, “[a]ccording to a new study by  La Quinta by Wyndham, nearly two-thirds (64%) of b...

Do You Really Know Your Customers?

Steve Jobs said: “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves.” He did not just say that. He did it! He created beauty and convenience that transformed the human experience. We EV...

The future of travel we deserve

This week on the CES 2020 main stage Delta’s CEO Ed Bastian presented a vision about the future of travel that “might happen in just a few years.” Many of us have been working towards this vision for the last 5 years. In my former…

Employee Experience and Customer Experience Depend on Strategy

This week, Andy Newman wrote a great article in The New York Times about the life of a retail sales agent. He used the example of an Old Navy sales associate’s employee experience in Manhattan. And he walked the reader through the retail worker’s use…

What is Wayfinding?

I did not always know what wayfinding means. But ever since I left Bulgaria to come to America I have been looking to find my way. The first time I heard the term “wayfinding” was when I started working in the fusion of the physical…

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