Kate Schackai
Kate combines a technical understanding of web 2.0 with classic PR savvy, resulting in online communications that both humans and Google love. She joins Crawford from WordPress development firm TCWebsite, where she worked in online marketing and search engine optimization.
At the tail end of last week, Google officially pulled the plug on PowerMeter, the web energy management tool that had been limping along...
In the traditional media world, once an interview has kicked off, there is only so much the PR hack can do to keep it...
Reporter, meet company; company, meet reporter. Did you know that you two share an intense interest in IT outsourcing/wireless backhaul/energy storage? Reporter here, in...
When I first read about smart grid, I was all saucer-eyes and enthusiasm. This heretofore mysterious utility service with unpredictable bills and a whirling...
With so many column inches (and the digital equivalent) taken up by tales of economic woe, you would expect the bright spots in a...
I was all set to write another post on social media ROI, based on a post I just read on PR Daily. Good stuff...
Business Week has a terrific piece up ("Sony: The Company That Kicked the Hornet's Nest") on how the now-embattled gaming giant did much to...
Something struck me in Jim's post yesterday about Burson-Marsteller's embarrassing attempt to launch a whisper campaign against Google over privacy concerns: this black hat...
Fascinating piece in GigaOm today on traffic sources for major news sites. Apparently, while Google still holds a commanding lead (driving nearly 30% of...
Despite the economy, fears of a bubble, and sometimes sheer reality, consumer-focused startups seem to be almost rolling in VC money — and why...
In the old world of technology, you might not have thought twice about suing someone who hacked into your product. But in a world...
It's too easy at this point to keep beating up on Amazon, as articles covering last week's cloud debacle continue to include the phrase,...
Boy does Amazon have some trouble on its hands today. With EC2 clawing its way back into working order, and Hootsuite, Foursquare, and Reddit...
There was a blaring message for enterprise in the President's live stream Town Hall meeting at Facebook yesterday, and it had nothing to do...
In Part 1, Reading Your Web Traffic, I focused on visitor behavior on your website: Are there more visitors? Are they reading/watching your content?...
The days of putting company news out "on the wire" and hoping someone finds it interesting are — thankfully — behind us, but while...
Every hour or so, some post title comes across my Twitter feed promising an end-all and be-all data-driven can't-fail solution to all PR/marketing/publicity needs....
"Buzz" is one of those PR terms that drives me crazy; over-used by the under-skilled, the main image it conjures in my mind is...
Could there be anything more ridiculous than a high-tech innovator using Morse code to promote himself? If you're in the business of the new economy...
For days, weeks on end, the great machine chugs along, gears grinding, steam rising, black smoke belching into the surrounding air. Unimaginable effort ,...