Kate Schackai
Kate Schackai
Kate combines a technical understanding of web 2.0 with classic PR savvy, resulting in online communications that both humans and Google love. She joins Crawford from WordPress development firm TCWebsite, where she worked in online marketing and search engine optimization.
Plain English PR, Or Why Marketing Constructs Suck
I have a news flash that shouldn't be one: potential customers want to know what you do, how you can help them, and why...
Social Engagement: Thinking Big Can Be Very Small
I read too much, I'm sure, about technology, big data, and the various threads of the social economy that interest me. And from a...
Social Engagement: Twitter – Useful PR Tool or Total Waste of Time?
It's fair to wonder about a communications tool that seems designed to refer to its users as "twits." "Tweeple" (not "twerps"?) may be a...
If Social Engagement Is Just for PR, You’re Doing It Wrong
Like everyone and his brother, I'm currently plowing through Walter Isaacson's terrific biography of Steve Jobs. Too many blogs have been written about Jobs...
Social Engagement: Finger on the Pulse or Finger in the Wind?
Do you serve the market? Or create it? It's a tough question because it's so easy to go wrong in both directions. But the...
Social Engagement: When Discretion is the Better Part of Valor
That snarky tweet about your company is right there — in the public view and oh-so-tempting to respond to with an @reply. But hold...
PR Sense: Why Marketing Is Advertising Is Public Relations
I worked with a client some years back who had an impressive media budget, a growing customer base, and enviable attention from well-placed journalists...
Thanks for the Unfollow: A Twitter Reality Check
I did something very unsocial this morning — I unfollowed nearly a hundred people on Twitter. It felt good, and not in a spiteful...
Tech PR Genius: Steve Jobs and the Value of Vision
We live in a communicative era, and folks like me spend a lot of time telling folks like you how important it is to...
YouTube News: Investigative Journalism Goes Social?
Quite possibly, now that YouTube is in talks with the California-based Center for Investigative Reporting to launch a service aimed at the kind of...
Social PR: Is Twitter the Wire Service and Media Outlet of the Future?
GigaOm had a great story last week about Twitter as a media entity, ending with the suggestion that the new media giant could be...
Latest Startup PR SNAFU: “Guru” Eric Ries in Wired
Another head-smacking moment, brought to you by page 34 in the September issue of Wired. And I quote: "The mistake isn't releasing something bad....
The End of Skill? Optimism and the Risk of Expectations
Think about the news yesterday, last week, last year. Lots of high tech stories (social media and Apple), and a slew of disasters, from...
Snake Oil PR: Sure, Smart Promotion Is the Key to Everything
"It's good to have a sense of your own limitations." That's the first thought that occurred to me (after my initial guffaw) when I saw...
Fear and Loathing in Social Media
Shooting the messenger is apparently an eternal impulse, most recently succumbed to by the British Prime Minister David Cameron — who thinks that shutting...
Telecom PR: Who Says Pipes Need to Be Dumb?
Disclosure: Right out of college, I went to work for an enormous telecom company, where I was introduced personally to jaw-dropping bureaucracy. Things have...
Creative PR: Information with Personality
I caught up with a fellow PR flack late last week — his speciality is politics; mine is corporate. "Jeez," he told me with...
Great Love Tweets of Will Shakespeare and Other Enduring Social Media
London, 19 July 2011 – Archaeologists digging near the site of the famed Globe Theater today uncovered remains of a 16th century carrier pigeon...
When Is Public Relations Not So Public?
I have a habit of talking up interesting companies. Whether or not they have anything to do with the industries we specialize in, I...
PR Hit: Why Social Media Should Take a Page from PR 101
Sometimes even the most market-savvy companies need a refresher course in PR 101. Case in point: the recent network crash of Amazon's cloud computing...