Kristin Zhivago
Kristin Zhivago
Kristin Zhivago is a Revenue Coach, president of the digital marketing management company Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy.” She is an expert on the customers' buying process and digital marketing. She and her team provide a full range of digital marketing services designed to take companies to the next revenue level.
Digital marketing trends from the customer’s perspective
There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels…
Marketing Strategy 101: How to overcome the politics of marketing to be more powerful than you ever thought you...
You’re in a conference room with the company’s management team. You’re presenting your marketing plan. About halfway through, one of the top execs says, “I…
Finally! Someone selling software gets it right.
For years I’ve wanted software companies to show their screens on their sites. It should be Rule #1 in any guide on “How to Market…
Is your developer holding your site hostage?
Do you know where your site is hosted? Where your domain is hosted? Where your email is hosted? Do you know if you are paying…
Marketing and sales: You will only win if you go all out
It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying…
Have you looked at your website lately? 3 key reasons to redesign your website.
Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the…
How to be successful marketing online
In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which…
Your business is now an app
Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are…
How the Web Works (for Business Owners and CEOs)
What is the first thing people do when they hear of your business or find you in Google? We all know the answer: They go…
Go Digital or Die: Advice for Baby Boomer Business Owners
Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomer business owners who are like deer in the headlights. Why?…
Why you’re not Steve Jobs: He was the ultimate Customer Experience perfectionist
I first published this article in 2012. But it was time to publish it again to address an unfortunate trend. Lately I have had...
Why I’m Buying from John
I’m in the market for a business-to-business software product. I’m pretty far along in my buying process and I have narrowed down my choices...
Managing individual salespeople
Is managing salespeople one of your most difficult tasks? If so, you're not alone. CEOs who have few problems managing people in other positions...
5 Ways to Blow the Sale with the First Contact
I recently posted a freelance web development project on a web development job board. Most of the responses, unfortunately, were perfect examples - of...
The salesperson’s first test: Making an appointment via email
We all use email to agree on a meeting time. Unfortunately it's terribly inefficient, especially when it's done incorrectly. A salesperson who is sloppy...
Metrics can tell you what, who, and how, but not why. And why is all that matters.
Thanks to site tracking, cookies, and A/B testing, you can monitor and analyze what any person does on your website, and how they respond...
Comfort is your real product; your character is where it comes from
The entertainment industry tends to portray people in business as greedy, selfish jerks. I spent a number of years in that industry, and I...
The single most important thing you need to focus on in 2013
What is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk...
“Why Aren’t You Selling Us the Other Stuff We Need?”
I just finished interviewing a very smart customer for one of my clients. He's a high-level manager in a tech company, a buyer of...
How Customers Want to Be Treated: Debunking Common Marketing Myths – Part 4 of 4
CEOs and entrepreneurs tend to pay very little attention to the customer's experience, as I mentioned in a recent article about Steve Jobs. They...