Kristin Zhivago
Kristin Zhivago
Kristin Zhivago is a Revenue Coach, president of the digital marketing management company Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy.” She is an expert on the customers' buying process and digital marketing. She and her team provide a full range of digital marketing services designed to take companies to the next revenue level.
“Helpology”: Where marketing and sales are going next
Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always...
Your customers know more about buying than you know about selling.
I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview…
Digital marketing strategy for engineers (and other technologists)
I love working with engineers (and any other technologists who think like one). I always have. Why? Because they’re logical. Straightforward. They hate BS. Which…
How to increase sales with Peer Proof
If you want to increase sales you need to gather and display something I’m calling “Peer Proof” in all of your communications to your prospective…
How to sell
I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company owner; you probably came into it…
SEO for CEOs: What you need to know
Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated…
How to increase sales without salespeople: A real-world use case
I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market and sell more successfully: The behavior…
Business Owners: What 2021 will require of us
If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if…
Death by website: 5 website design mistakes to avoid
A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then…
Real-world branding strategy: Your brand is the promise that you keep.
I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and interviewing thousands of customers. It…
Digital marketing strategy: What you can expect—and how to manage it
We’ve all heard the management adage: “You can’t manage what you don’t understand.” Unfortunately, digital marketing has gotten so complex, specialized, and fast-moving that it’s…
Digital marketing and cybersecurity: A very practical checklist.
Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the…
Essential management skills in the Age of Apps
We are living in the Age of Apps. I guess you could call this the App Age, like the Industrial Age and the Agrarian Age…
Wondering how to increase sales? Answer the buyer’s most important question.
Lately we have been talking about the customer’s Mindset and the critical role it plays in your marketing. If you really want to know how…
Why is Mindset-Driven Marketing so important for your digital marketing?
I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires,…
Mindset Immersion! An example of Mindset-Driven Marketing.
In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It’s a marketing strategy that gets right to the heart of the matter:…
Introducing “Mindset-Driven Marketing”
Why do so many marketing efforts miss the mark? Because they focus on all the wrong things, such as “personas,” “positioning,” and “providing value.” They…
Why “selling” is really, truly dead—and what you should do instead.
Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing. I’ve said it...
The high cost of a bad manager
There are good managers and there are bad managers. People working for managers know perfectly well which type of manager they are working for, usually…
Kettle & Fire: Website Engagement on Steroids
Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage…