Kristin Zhivago
Content Management Company CEO Calls 100 Customers. Learns What Customers Want. Gives It to...
Frank Dale is the CEO of Compendium, a fast-growing content management company. Just before he became CEO, he did something all CEOs should do: He interviewed customers. But he didn't just interview a few; he interviewed 100. In my mind, this puts Frank in...
Customer-Centricity: Going “Back to the Brand” Is NOT the Answer
As the blogosphere obsesses over customer centricity, there's a contrarian school of thought that goes something like this: "It's impossible for a company to be customer-centric, because customers have too many individual demands, and all those demands cannot possibly be satisfied." One writer suggested...
RU a Protector or Predator? Your customers know for sure
Before you read this, check out this heart-warming video, which shows an amazing French horse trainer, Francois Pignon. Listen as he explains to Martin Clunes that horses are constantly "scanning" human beings to see if those human beings are predators or protectors. Our customers do...
What does your “social footprint” say about you?
Before someone decides to hire you or buy something from you, one of the criteria they use to evaluate you is your social footprint. They consider three things: Volume, quality, and credibility. Volume: How many followers you have How many social channels you participate in…
Are your customers using social media to warn others to stay away?
I needed new software for my smartphone, so I could conduct customer interviews and record them when I'm not sitting at my computer and using my Skype recording setup. I had several non-negotiable requirements. No distracting beeps while recording (I do always tell customers...