Karen DiClemente

Struggling to Reach Customers Right Now? Questions About SMS, Answered

It seems like a distant memory, when brands were able to lean on in-store interactions to draw in new customers, develop brand loyalty and highlight new products. Since the start of the COVID-19 crisis, retailers have completely shifted their focus online. Digital interactions are...

Don’t Fall Into the Trap of These Four Email Marketing Myths

Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall through the cracks. There are a whole...

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