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Karl Havard

Karl Havard
Karl Havard has been involved in the online world for 12 years plus and is primarily focused on consumer behavior and interactions between individuals and organizations. He is the founder of pownum and of Somatica Digital, a small but beautifully-formed consumer brand trust consultancy. He speaks at industry events and provides training for individuals undertaking various courses (including post-graduate degrees) provided by econsultancy, MMUBS and ESCP Europe.

Social Media Enables Customers and Non-Customers to Shape Your Brand

Brands are owned by both customers and non-customers. Social media enables customers and non-customers to shape, interact with, and influence your brand long...

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