Julian Measey
Julian Measey
Julian Measey is a Director of The Customer Framework. Prior to joining TCF, Julian was Global Relationship Marketing Director at Diageo. For over 26 years he has been at the cutting edge of Digital and Relationship Marketing strategy and capability across FMCG, Retail, Travel and Financial Services. Julian joined Diageo in 2000 and set up the Marketing Development Team responsible for driving best practise across new marketing channels including RM, Digital and Experiential marketing, leading to award winning campaigns for Guinness, Gordon's and Bells.
The importance of creating a compelling value exchange
Whether winning new customers or fighting to try to keep and develop the value of existing customers, long-term success depends upon delivering the continual...
How important is it to know who your most profitable consumers are?
Recently we have been looking at the distribution of value, the pareto rule, or the 80/20 reality for one of our consumer goods clients...