Janelle Estes

Apple iPhone Ads Solidify Youth Loyalty, Alienate Older Generations

Apple is known for its revolutionary and successful advertising campaigns, such as the Think Different campaign of the 1990s and the Get a Mac...

Three Ways Streaming Media Companies Can Dominate CX

Traditional cable and satellite subscriptions are quickly declining, making watching streaming video for daily entertainment the new normal. With 22 million people in the...

The Why Behind Big Banks’ Mobile App Friction

For the past five years, the largest U.S. banks have seen a gradual decline in growth of active mobile banking customers. Banks are slipping...

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