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Jed Mole

Jed Mole
Jed Mole is European Marketing Director at Acxiom, a data, analytics and software-as-a-service company.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well,...

5 Questions To Ask Yourself About Data Monetisation

Data monetisation is no new creation. Since marketers began collating data of any form, they have looked for strategic methods to maximize its worth;...

Data In Balance – The Benefits Of Responsible Data Use

The relationship between technology, commerce and privacy has often been a confused one. Raised by internet data, mobile communications, GPS, census, marketing information and...

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