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Jay Houghton

Jay Houghton
Jay Houghton, Senior Vice President, Technology Solutions GroupJay leads Merkle's Financial Services and Nonprofit Technology Services Group and has more than 20 years of information technology and banking industry experience. Merkle's Technology Services Group focuses on best-in-industry implementations of marketing analytic platforms, providing a foundational approach to marketing data management and analytics.

To Properly Navigate a Data Lake, You Must Chart Your Route

Pentaho CTO James Dixon is credited with coining the phrase “data lake.” He stated, “If you think of a datamart as a store...

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