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Jared Dodson

Jared Dodson
Jared Dodson is a Manager at Lenati, a marketing and sales strategy consultancy, where he co-leads the Sales Enablement Practice. Jared helps businesses develop sales strategies, enablement and analytics that drive sales revenue. Jared leads sales initiatives for high-growth startups and Fortune 500 companies, including Johnson Controls, T-Mobile and Microsoft.

Why Your Sales Initiative Won’t Work

Sales organizations have been trying to ‘crack the sales code’ ever since selling became a profession. Every few years someone comes up with a...

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