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David Rich

David Rich
ICC/Decision Services
David Rich is President/CEO of ICC/Decision Services. He has contributed articles to or been cited professionally in Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk's, Store's and Inc Magazines. He is a past president of the Mystery Shopping Providers Association (MSPA) and an active member in National Association of Retail Marketing Services. David earned a bachelor's degree from Syracuse University in Syracuse, New York.

Why Disney Does Not Need Mystery Shopping

David Rich -
Disney parks do not need to be mystery shopped. We know when Snow White's skirt is the wrong shade of yellow or when the blush...

Information Rich, Execution Poor…Why Your Last Mystery Shopping Program Failed

David Rich -
A solid mystery shopping program consists always of three components: - Objective measurements - Never a "gotcha" program - Action, not just reporting Often misunderstood…

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