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Laureen Fagan

Laureen Fagan
Ugly Dog Media
Laureen's expertise includes 15+ years as an award-winning media and PR professional, specializing in thought leadership on business and technology, international affairs and intersections with a sustainable future. She received her MSJ from Northwestern University's Medill School of Journalism, with additional graduate study at University of Notre Dame. If Laureen's not writing, she's reading. If she's doing neither, Laueen is outside gardening, watching the sky, or with the dog. Probably all three.

How to A/B Test Ad Creative Even on Offline Media

Online platforms have long benefited from the A/B testing options that generate consumer behavior insights – and the profits that come with them. Despite...

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