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Don Simons

Don Simons
Don Simons is Managing Director, GfK Customer Loyalty. He has worked with GfK for over 13 years. Currently manages the Customer Loyalty and Mystery Shopping teams in North America. Category experience includes retail, automotive, transportation, petroleum, package delivery, wireless communications, financial, convenience and fast food. Managed Asia Pacific business prior to current position; based in Manila, Philippines.

Keeping the spark in long term Customer Relationships

This past Sunday's New York Times had an interesting article on how passion fades in romance, why it happens and what can be done....

Pearl Jams Lessons for Great Customer Experiences

Stay with me, You're all I see. Did I say that I need you? Did I say that I want you? -Pearl Jam, 'Just Breathe'…

The Affirmation Impact of Word of Mouth by Don Simons

The Affirmation Impact of Word of Mouth All of us who think about Customer Loyalty with any regularity can agree that Word of Mouth (WOM)...

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