Don Broekelmann
Don Broekelmann
Don Broekelmann is the Executive Vice President at Influence & Co., a professional branding firm based out of Columbia, Mo. Don works with Influence & Co.'s brand partners to develop content marketing plans to create authentic engagement with specific customer segments.
How Executives Can Measure the ROI of Content Marketing
Executives are obsessed with measuring ROI — and with good reason. This measurement allows us to validate the time and resources spent on marketing...