NG Gordon

Interviews with Dog Brands: How They Work with Influencers

During March 2020 I spoke with over a dozen representatives of brands that sell products for dogs, selected from those that registered for a booth at the recent Global Pet Expo show. My goal was to get a sense of how they...

My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear...

Here are my 2020 predictions for the state of Influencer Marketing. I'm going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

You got to be very strategic when it comes to influencer marketing. First: Why should you sign an influencer-brand contract at all? I strongly recommend signing an agreement between the influencer and the brand, and here...

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is this another ad for that famous celeb dog agency, or what? And indeed, it was.

Dog agencies (and the reporters that cover them) need to learn what a social...

I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is this another ad for that famous celeb dog agency, or what? And indeed, it was.

Cut out the middleman/women? Not with social media influencers!

“Brands have no better choice then having the influencers as their middlemen/women” We were the middlemen… Many years ago I worked for an international, Singapore-based company that managed import-export “trade deals.” We offered new, exciting, and profitable imported products/projects from India, China, and Taiwan to…

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent...

“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing” — this is not realistic For the past few years, blogs and people in the marketing profession have been quoting Tomoson’s claim that “businesses are making $6.50 for...

Not all influencers are unethical, fake, or overpaid… Dear Mishu & 17 friends tell...

Q: People say that influencers are selfish and engage in unfair practices. Is that true? A: Not all!Dear Mishu Dad & Friends Recently the media are full warnings about social media Influencers - they they are fake, frauds......

Employee Advocacy as Influencer Marketing? Uh…. whatever

Q: Can an employee be a successful Influencer on behalf of their company? A: Yeah.... maybe... whatever. Employee advocacy is good. But since they are paid by the brand/company, their recommendation still don't have the authority of a 3rd-party Influencer. With something as new and…

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