David Dodd
David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
The “Head Start” B2B Marketers Can’t Afford to Ignore
Imagine you are a talented track athlete who is about to run a 100-yard dash. Your competitors are all capable athletes, but you'll have a…
[Research Round-Up] B2B Buyer Preferences, Online B2B Buying and Personalization
(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar…
[Book Review] Welcome to the “Fifth Paradigm” of Marketing
Source: Amazon Yesterday, a Google search using the term future of marketing returned over 500,000 results, and my search was limited to the past year.…
[Deep Dive] Is Purpose Marketing Right for Your Company?
Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? Or is it…
More Evidence that Marketing to Out-of-Market Prospects Really Matters
Source: WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn't ignore "out-of-market" prospects. In a nutshell, my argument was as…
[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience
(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of...
[Book Review] A Behavioral Economics Primer for Marketers
(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover…
One More Key to Better Marketing in 2022
My posts here over the past several weeks have focused on providing information and discussing concepts that can help marketing leaders develop more effective marketing…
Two Ways To Make Your Case Studies Stand Out
Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. Michael offered…
Empathetic Marketing Will Be Vital in 2022 . . . But It’s Not Easy
Empathy has become a hot topic in marketing circles over the past couple of years. The increased interest has been largely driven by the COVID-19…
Define “Buying Scenarios” for Better Marketing in 2022
The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. In reality…
Economic Forecasters Predict a Strong 2022 . . . Mostly
The success of any marketing plan depends largely on how well it accounts for the business and economic conditions that exist when the plan is…
The “Now-Next-New” Approach to Marketing Resource Allocation
By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be…
Three Keys To More Successful Thought Leadership Marketing In 2022
(If you've decided to add thought leadership marketing in 2022, or if you need to improve your thought leadership program next year, the time...
The Persistent Measurement Challenge: B2B Findings From “The CMO Survey”
This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed…
Digital Transformation Comes of Age: B2B Findings from “The CMO Survey”
This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a…
B2B Findings From “The CMO Survey” – Part 1
The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and…
Why Marketers Shouldn’t Ignore “Out-of-Market” Prospects
If you've ever visited California wine country, you may have fantasized about owning a vineyard. Acres of trellised grapevines laid out in neat rows create…
What CEO’s Really Think of CMO’s
A recent survey by the Boathouse Group, a marketing agency/consulting firm based in Boston, should serve as a wake-up call for B2B marketing leaders. The…
The Right Way to Start Marketing Planning for 2022
The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. While COVID-19 is still with us, it…