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David Dodd

David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.

Novelty Is Essential for Compelling Thought Leadership

It's now abundantly clear that compelling thought leadership content is a vital component of effective marketing for many B2B companies. Numerous studies have shown that…

[Book Review] “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”

Source:  HarperCollins Astute marketers have long recognized the value of tapping into the psychological aspects of human decision making and behavior. The use of behavioral…

The Inevitable Convergence of ABM and Classic Demand Gen Marketing

For the past few years, Forrester Research has been arguing that account-based marketing and "classic" demand generation marketing are converging. In 2019, several Forrester analysts…

[Research Round-Up] A Look at the Attitudes and Behaviors of B2B Technology Buyers

Image Source:  TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is…

[Book Review] “The Organic Growth Playbook” – A Proven Recipe for Driving Revenue Growth

Source:  Emerald Publishing Limited Marketing leaders are under constant pressure to grow revenues. In fact, most marketing leaders now acknowledge that revenue growth is the…

Marketers Should Prepare for Sluggish Growth and Continued High Inflation

For the past few weeks, the hottest topic in the business/financial media has been whether the U.S. economy is headed into a recession. Every...

What Causes “No Decisions” – And What To Do About Them

At some time in our lives, most of us have experienced anxiety when we're faced with a major decision. In most cases, the level of…

Research Reveals Some of the Nuances of Purpose Marketing

Source:  Shutterstock In January of this year, I published a lengthy article here discussing the topic of purpose marketing, which can be defined as the…

[Research Round-Up] NetLine Report Examines B2B Content Consumption

 (This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently…

[Book Review] “The Right Way To Select Technology”

Source:  Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of…

How Marketers Can Leverage Job-Focused Content . . . and Why They Should

The first step in designing an effective marketing strategy and creating compelling content is to understand what potential buyers are trying to accomplish when they…

The Recipe for Effective Demand Generation Messaging

Source:  The Marketing Practice and B2B DecisionLabs One of the most difficult challenges facing B2B marketers is creating demand generation messages that will persuade potential...

[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush,…

[Book Review] “The Context Marketing Revolution”

Source:  Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. What we do, how we do it, and who does it…

Where to Find Topics for Thought Leadership Content

Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to create content that is relevant…

[Research Round-Up] B2B Highlights From “The CMO Survey”

Source:  The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late…

[Book Review] “How Brands Grow Part 2 (Revised Edition)”

Source:  Oxford University Press Every business or professional discipline has a few books that are widely regarded as seminal works. In marketing, one such book…

[Deep Dive] An Updated Outlook for the U.S. Economy

Key Takeaways The outlook for the U.S. economy for the balance of 2022 has become more uncertain than it was only a few months ago.…

[Book Review] A Strategic Guide to Using Artificial Intelligence in Marketing

Source:  Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests…

[Deep Dive] Online Marketplaces Reshape B2B Commerce and Prompt New Marketing Tactics

Source:  Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. In 2019, only about 7.5% of total global online B2B sales…

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