David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
For the past few weeks, the hottest topic in the business/financial media has been whether the U.S. economy is headed into a recession. Every...
At some time in our lives, most of us have experienced anxiety when we're faced with a major decision. In most cases, the level of…
Source: Shutterstock In January of this year, I published a lengthy article here discussing the topic of purpose marketing, which can be defined as the…
(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently…
Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of…
The first step in designing an effective marketing strategy and creating compelling content is to understand what potential buyers are trying to accomplish when they…
Source: The Marketing Practice and B2B DecisionLabs One of the most difficult challenges facing B2B marketers is creating demand generation messages that will persuade potential...
(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush,…
Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. What we do, how we do it, and who does it…
Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to create content that is relevant…
Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late…
Source: Oxford University Press Every business or professional discipline has a few books that are widely regarded as seminal works. In marketing, one such book…
Key Takeaways The outlook for the U.S. economy for the balance of 2022 has become more uncertain than it was only a few months ago.…
Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests…
Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. In 2019, only about 7.5% of total global online B2B sales…
Most B2B companies derive the majority of their revenue from continuing sales to existing customers. So it shouldn't be surprising that customer retention is an…
(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising…
Source: Amazon B2B marketers are under constant pressure to drive revenue growth, and a growing number of B2B marketers now recognize that a powerful brand…
Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. To meet…
Imagine you are a talented track athlete who is about to run a 100-yard dash. Your competitors are all capable athletes, but you'll have a…