Dave Kurlan is a top-rated speaker, the best-selling author of Baseline Selling, and a leading expert on Sales Force Development. He is the founder and CEO of Objective Management Group, Inc., the leading developer of sales assessment tools. He is also the CEO of Kurlan & Associates, Inc., a leading sales force development firm.
Objective Management Group has included the Sales Longevity Finding for about a year and clients still ask, "What does it really mean?" It's really 3...
A better question might be, "Which is more important in sales - commitment or motivation?" Let's discuss the difference first. Commitment is the willingness to…
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