Daryl Travis
Daryl Travis is CEO of Brandtrust and author of "How Does It Make You Feel? Why Emotion Wins the Battle of Brands." Follow him at @BTCEO.
In recent years, "Customer Experience" (CX) has become a growing buzz-phrase in branding circles as businesses find that their products are more and more...
I've been involved in shopper insights and shopper marketing since 1998 when the discipline was first created at Procter & Gamble. Over the years,...
Can you imagine someone who works every possible angle to get a date with a special person and then doesn’t bother to shower, shows...
One of our critical mantras here at Brandtrust is, "If you want to know why people do what they do, the worst thing you...