Adam Dorrell
Adam Dorrell
Adam is founder and CEO of CustomerGauge - a startup that helps businesses measure Net Promoter? Score, get customer feedback, and improve retention. Prior to founding CustomerGauge in 2007, Adam spent 20 years in marketing, (including13 years in e- commerce management), where he drove marketing innovation for a number of major brands, including Dell, Compaq/HP, Avaya and most recently Sony, where he headed the European online store operation (SonyStyle) with 100 staff and €100m revenue.
Why (and how) to optimise your Net Promoter survey for mobile
If you are using Net Promoter to survey customers without a mobile-friendly landing page, you may be losing a third (or even more) of...