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Chris Townsend

Chris Townsend
Chris Townsend is the Chief Marketing Officer at Imaginatik, where he leads the firm's global marketing function, and is responsible for all aspects of Imaginatik's go-to-market strategy and marketing operations. Chris has spent nearly a decade as one of the world's leading experts on innovation management, having developed deep domain expertise in both innovation consulting and innovation software. Prior to his role at Imaginatik, Chris was lead analyst for innovation management at Forrester Research.

The Case for Breakthrough Innovation

From the 1950s roughly through the 1980s, major corporate labs like Xerox PARC and Bell Labs, and government research centers like DARPA,...

Innovate or Die: Why Google’s 80/20 Rule is a Red Herring

Dating back at least to 2007, Google's 80/20 policy has famously granted employees 20 percent time for creative side projects – and has been...

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