Craig Ferrara
Craig Ferrara
Craig Ferrara is a Director of Client Operations at AG Salesworks. He joined the company in 2004 as a Business Development Manager, transitioned to Client Account Manager, and was promoted to his current position in 2007. Craig's daily responsibilities include inside sales team oversight, reporting, training, ongoing contact list development and refinement, and managing daily client engagement from a high level.
Are Social Selling and Cold Calling Mutually Exclusive?
I had the opportunity last week to participate in a webinar AG hosted with Hootsuite and Salesloft about setting up an effective work process....
The Key Ingredient to a Successful Sales Rep
I often wish I can go back to those specific points in my career to let myself know that everything's to be alright. You...
Do You Have Your Sales Team’s Back?
This week marks my 9-year anniversary at AG Salesworks. It's been a great ride. Prior to joining AG, I spent some time working...
7 Factors That Can Kill an Inside Sales Team’s Campaign
Every single campaign I've run here at AG has had its inevitable challenges. We've discovered the hard way that each campaign is like a...
Would You Consider Yourself a Positive Inside Sales Rep?
I woke up early over the holiday weekend and found myself immediately thinking about an annoying/stressful situation that took place the day before. At...
Inside Sales Managers: Empower Your Employees and Simplify Your Day
If you're human, then I assume you struggle, as most of us do, with balancing your time during the day. Sure, there might be...
Quality Data is the Key to Success for Inside Sales
As with any growing organization, we often debate different ideas that will allow us to scale. A big challenge is attempting to maintain a...
Inside Sales Reps: Are You the CEO of What You Do Every Day?
I often like to harken back to my first sales job in the hotel industry. It helps to keep things in perspective. Working a...
A Simple Teleprospecting Pitch Can Be Easier Than You Think
A nice benefit of working with a wide range of clients over the years has been the exposure we've had to the unique approaches...
Does The 80/20 Rule Apply To B2B Teleprospecting?
Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task....
Who Should Own Teleprospecting: Sales, Marketing, or Neither?
I've often written about the chasm that can exist between sales and marketing. Everyone aspires in some way to attempt to build that theoretical...
Are You Comfortable Telling Your Boss The Truth?
If someone asked you a tough question that put you on the spot, would you tell the truth if your beliefs were contrary to...
Your Inside Sales Team Shouldn’t Be Survey Takers
One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. There have been many times that...
7 Pieces of Intel Teleprospecting Campaigns Expose for Marketing
It's reasonable to assume that when kicking off a teleprospecting campaign, the primary focus is going to be on the desired result: L-E-A-D-S. But...
The ABC’s Of Managing An Inside Sales Team
My digital marketing manager mentioned that he came across a great blog from Kara Trivunovic, Vice President of Marketing Services for StrongMail. Her topic...
The Straight Dope On List Vendors
A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector....
Marketing Campaign Success Starts and Ends With Quality Data
Over the years I've worked on a wide range of marketing campaigns for our clients and without fail each and every campaign represents a...
How Does Your Organization Follow Up On Marketing Qualified Leads?
I had the chance to attend the Inbound Marketing Summit in Boston last week and was able to enjoy many quality sessions. The event...
How Accountable Are You To Your Company’s Success?
Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered,...
Cold Call Like You Don’t Have Anything To Lose
For many of us there is nothing more stressful than cold calling. If you really break it down, no one likes being rejected. Everyone...