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Candice Narvaez

Candice Narvaez
Formerly a database marketing professional, Candice Narvaez serves as an Applications Specialist on the Quaero Operations Team.

Unica Campaign: Target Customers Based on Proximity to a Location

Whether you are preparing for a major store grand opening or a special program, at some point every database marketer has had to pull...

CRM Meets NPO, a love story

What if not-for-profit organizations (NPO) thought more strategically and mirrored their marketing efforts to those of most for-profits in terms of customer relationship management?...

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