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Cait Power

Cait Power
When people want to find out more about mobile marketing, I want to help inform them. As Mobile CRM Team Lead with Element Wave, I focus on technology and how it can be used to better marketing. Also passionate about content, pop culture, and swing dancing.

The Importance of KPIs in Push Notification Planning

Understanding your audience is important when planning all marketing communications, but understanding your goals is as vital. Key Performance Indicators (KPIs) are valuable metrics...

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