Piers Platt
Piers Platt
Piers Platt is an experienced marketing strategy consultant, with expertise in developing segmentations and marketing roadmaps to deliver engagement-focused customer experiences. Piers has worked across various verticals, including financial services, consumer products and retail, healthcare and B2B. Prior to joining Rosetta, Piers served as a Captain in the U.S. Army, leading tank and scout platoons while deployed to Iraq.
Moving Your Company Toward Customer Engagement
Authored by: Piers Platt, Chetna Bansal and Jay Lichtenstein, Rosetta Consulting There is an apparent disconnect between what marketers believe – that customer engagement is...