Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Accelerating Loyalty with Data-Powered Conversations
The acronym "VRM" may make you think of a fast-moving, industry-accelerating concept, but when I read the meaning behind the term, the first word...
Albertsons Exits Loyalty, Slips on Data Opportunity
One of the occupational hazards of operating a loyalty program based on providing preferential pricing is that at some point you end up giving...
Loyalty 360: Ctrl Alt Delete: Q&A with Social Media Expert Mitch Joel
When the loyalty expert sits down with the social media guru, everything we thought we knew about digital engagement is rebooted. Bryan Pearson, CEO...
New Study Shows Enterprise Loyalty Delivers More Bang for Buck
You don't have to be an Einstein to understand what is important to your target customer, but understanding the relativity between the customer's experience...
Loyalty Limelight: Walgreens Steps with Balance Picks Up Rewards Pace
The program: Walgreens Steps with Balance Rewards In a nutshell: Walgreens in the spring launched Steps with Balance, an enhancement to its Balance Rewards Program,...
Data Sharing – Courting Customers the Old-Fashioned Way
I never thought my personal information could lead to the courtroom, but for some curious consumers, it may. This is what is indicated, anyway, in...
United’s MileagePlus Model a B2B Partnership with Wings
I once wrote that growing market share while reducing business locations is akin to changing wings on an airplane in midflight. Few industries may...
Forrester Research Shows Zoning in on Loyalty Takes More than Price
Forrester Research Shows Zoning in on Loyalty Takes More than Price I always knew that customer loyalty was the result of a combination of good...
At Best Buy, The Best Customer Experiences Come From Employee Buy-In
Ask any consumer about his or her best buying experience, and you'll hear it did not simply involve a product purchase, but an entire...
Sexy Yes, But Data Analysts Must Learn Moral Code
Many of today's best universities are seeing data analysis as a North Star leading to new curriculum development. But in order to reach their...
Can Merchants Find a Home on New Facebook Screen?
Facebook may call its new mobile software "Home," but I bet a lot of brands are looking at it and thinking "sales!" Facebook Home replaces...
A Mint Worth of Information on Your Pillow
Most people hear the word "creepy" and think of haunted houses, but a recent story has me wondering if it isn't hotel rooms. The story,...
Novel Approach to Goodreads Deal: Share Data Storyline
If Amazon's motivation to acquire Goodreads could be summed up on a book jacket, it might be with these words: The data could overflow...
When Data Comes in Cylinders, Privacy Should Have a Safety Belt
It is often said that life imitates art. But with the latest automotive technology now appearing in vehicles, it may be safe to say...
Retail Online Integration: What Retailers Can Learn About Customer Retention From the Latest Airline Mega Merger
Any retailer that's been in business for five minutes knows that a loyal customer is far more valuable than a churner. Yet, an unfortunate...
Secreting Loyalty Out of Customer Satisfaction
Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then...
Putting “The Real Thing” on Paper: Learning from Coca-Cola’s Liquid Ideas
Putting "The Real Thing" on Paper: Learning from Coca-Cola's Liquid Ideas Source: Coca-Cola If you were to open a picture book that told your brand…
Social Physics 101: How Data Defines Us
In a country where all men and women are created equal, data may prove to be the great differentiator. This is what is implied with...
Safeway Program Puts “U” at the Center of its Purpose
Source: Safeway If there is one thing we can learn from the supermarket chain Safeway, it is that you cannot spell "Us" without the U.…
When Miles Merge: How American and US Airways Can Make a Runway Success
When Miles Merge: How American and US Airways Can Make a Runway Success Fewer words will test the mettle of a loyalty plan operator than...