Braden Kelley

Secrets of an Upside Down Social Web Design

Picking up where 'Rise of the Social Business Architect' (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and integrated into how business gets done (and even...

Innovation is a Team Sport

When it comes to succeeding in business, ideas are great but you still have to get stuff done. When it comes to innovation, it may be fun to talk about whether someone is innovative or not, or look at what innovation face they wear, or...

GM Was Right to Dump Facebook Ads

The twittersphere erupted with news of GM's announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on the bandwagon and calling GM...

Thinking ‘Out of Four Walls’

I had coffee with a frequent CustomerThink contributor recently and one of the topics we discussed was the impact of location on a group's ability to innovate. At the time we spoke about getting people to think in new ways by getting people to...

The Business Strategy Innovation Diamond (BSID)

It's always fun to surface some classics that the CustomerThink audience will have never seen. Here is one from the archives: I would like to introduce a visual metaphor that the consultants use at Business Strategy Innovation. It's called, predictably enough, the Business Strategy Innovation...

What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote...

Leveraging External Talent for Crowdsourcing and Innovation

How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions to your most pressing problems...

The Emerging Social Business Architect

Download a PDF version of this article The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking...

Avoiding a Social Media Failure

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it's still the current marketing fad). People still think they are being innovative if they use...

The Role of Curiosity in Innovation

I had the opportunity to meet several amazing explorers of land, sea, and space at the announcement of Shell's sponsorship of the XPrize Foundation's exploration prize group recently. The explorers they had present at the event included: Richard Garriott, Vice Chair, Space Adventures, Ltd., legendary...

Exploring for Innovation by Land, Sea, and Space

I had the privilege of being invited to be a guest recently at the announcement of Shell's sponsorship of the XPrize Foundation's exploration prize group in New York City at the historic Explorers' Club to cover the event for Innovation Excellence. Speaking of explorers,...

An Open Letter on Innovation to President Obama

"We need to out-innovate, outeducate, and outbuild the rest of the world" – President Obama In reading the stories and quotes from last night's State of the Union address by President Obama, it is clear, and frustrates me to no end, that my government talks...

Creating Predictable Innovation Success

I had the opportunity to interview Les McKeown, author of "Predictable Success" recently. Here is text of the interview: 1. Why is innovation so important for organizations? Two reasons: First, it's clearly a competitive advantage. Innovative organizations are far more likely to flourish in the…

Seth Godin Interview (World Innovation Forum)

I had the opportunity to interview Seth Godin, author of "Linchpin", "Purple Cow", "Tribes" and nine other books, at the World Innovation Forum 2010 in New York, NY. On stage, Seth Godin presented mostly a fusion of content from "Tribes" and "Linchpin". He started...

Take These 3 Actions for Innovation

I was recently asked the following question: What are three specific actions that a non-innovative company can take to become more innovative? Sometimes I think that people out there talking about innovation try and make crafting a good innovation process sound harder than it is…

Don’t Fail Fast – Learn Fast

There is a lot of chatter out there about the concept of 'failing fast' as a way of fostering innovation and reducing risk. Sometimes the concept of 'failing fast' is merged with 'failing cheap' to form the following refrain – 'fail fast, fail cheap,...

Innovation Acceleration

Deborah Byrd of EarthSky Communications turned me on to a TED video from Chris Anderson, Curator of TED (Ideas Worth Spreading) where he speaks about the power of online video to accelerate learning and innovation. He speaks about how the explosion of bandwidth, the power...

Stop Praying for Education Reform

When it comes to education, we should adopt Nike's famous motto and 'Just Do It'. In the United States (and probably many other countries around the world), it has become a popular pastime to complain about the state of the public schools. People complain about...

Managing Innovation is about Managing Change

The following is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley: Innovation is about change. Companies that successfully innovate in a repeatable fashion have one thing in common – they are good at managing change. Now, change comes from many sources, but when...

The Nine Innovation Roles

The following is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley: Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they...

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