Braden Kelley

The Customer Code for Successful Innovation

I had the opportunity to attend the Front End of Innovation last week in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. Clotaire Rapaille. The author of "The Culture...

Innovation Perspectives – Trendspotting Trifecta

I believe this question should really be broken up because there are three VERY different (and incredibly important) pursuits intermingled here: Trend spotting Putting emerging behaviors into context for a business Putting emerging needs into context for a business Only at the very beginning of…

Effective Conversational Marketing

Introduction What is conversational marketing? Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving…

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