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Robert F. Lusch

Robert F. Lusch
Robert Lusch is the Muzzy Chair in Entrepreneurship and Innovation at the University of Arizona. Lusch is past Chairperson of the AMA and Editor of the Journal of Marketing. In 2013 he received the AMA/Irwin Distinguished Educator Award. He is the author of 18 books and over 150 articles and is a member of the Center for Services Leadership Faculty Network as Distinguished Faculty.

Service-Dominant Logic in a Nutshell

There is no other Business than a Service Business Ingrained in our mindset, through schooling, industry practices and government accounting is the belief that the...

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