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Blair Heavey

Blair Heavey
Blair Heavey is the CEO of Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011". Blair has over 20 years of experience in building and leading innovative high-growth technology companies and is responsible for Moontoast's strategic direction and execution. Blair was the CEO of MyPerfectGig and prior to that, an Entrepreneur-in-Residence at North Bridge Venture Partners.

Lessons in e-Commerce: Our Multi-Touch, User-Centric World

This blog post first appeared on the MITX Bostinno channel on February 8th, 2013 Last Friday I had the opportunity to participate in a panel...

3 Waves of Social Marketing — and Why Social Activation Is What Matters Today

There are 1.5 billion members of social platforms globally, with most of them interacting with social networks regularly, according to a report by the...

Li-Ning and the “Social Olympics”: Breaking Into the U.S. Market

The power of social media Social media is quickly transforming the dynamic between businesses and their customers. The past decade has seen over 200 social...

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