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Barbara Bernard

Barbara Bernard
Barbara Bernard is the Director of Americas Marketing for Pitney Bowes Software. With over 20 years experience in B2B marketing and communications, Barbara is an expert on building analytical marketing programs that deliver ROI and customer loyalty expertise. Barbara holds a Bachelor of Science in Business and Economics from West Virginia University.

Where is the Business Value in Big Data? 80 Percent of Senior Executives Don’t Yet Know

As technologists, analysts and marketers, we have plenty of data and for the most part we already have the data we need. The problem...

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