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Alyssa Opella

Alyssa Opella
Alyssa Opella, Senior Vice President of Customer Experience, leads the customer-focused areas of Customer Success, Professional Services, Customer Support, and Customer Enablement at Demandbase. In her role, Opella drives adoption and retention through exceptional customer experiences. Throughout her two-decade-long career, Opella has built numerous high-performance, revenue-generating services and customer success organizations for both B2B and B2C companies, always focusing on customer engagement and education, and driving software adoption.

From Transaction to Interaction: A New Era of Customer Success and Experience

Few matches truly seem to be made in heaven, but in business, the journey from simply being a vendor to becoming a true partner...

Balancing Data and Heart to Make a Successful CS Team

The digital era ushered in an explosion of data, creating an ocean of intelligence that can be overwhelming. Figures from Statista show the total...

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