Xi Zhang
Xi Zhang, Ph.D.
University of Toledo
Xi (Alan) Zhang is currently an Assistant Professor in Marketing, College of Business and Innovation, the University of Toledo. He received his Ph.D. degree from J. Mack Robinson College of Business, Georgia State University. His research centers on solving relevant marketing problems by using rigorous methodologies. His dissertation titled "Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis" won the Shankar - Spiegel Best Dissertation Proposal Award in 2013. He has published two research papers in the Journal of Marketing and the Journal of Marketing Research.
What You Need to Know About Customer Win-Back
By V. Kumar, Yashoda Bhagwat, and Xi Zhang It’s a hypercompetitive market and you are doing everything you can to retain your customers, yet you know...