Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.
Today I wanted to tell you a story about customer surveys. Normally, I write about how I think many businesses either don't survey their...
In a recent post Build authority and trust with your customers by talking about your industry 'Warts and all', I talked about how being...
Management is doing things right; Leadership is doing the right things. This quote is from Peter Drucker, a legendary business thinker and is one of...
Have you ever heard the phrase 'Warts and all'? What it means is: 'Tell me everything and don't leave out the less appealing bits'. The…
I am reading Andy Sernovitz's Word of Mouth Marketing at the moment. It's a really interesting book full of ideas that you can dip...
Social networks, like Linked In, are becoming a great way of building networks and can be our 'window' into who we are as business...
About a week ago I got involved in a discussion in the comments of a Scott Gould post about leadership. NOTE: If you haven't checked...
When I was a child, if we wanted to buy something new then we would: Go shopping down the local high street and ask the...
Today, I want to ask for your help and your opinion. The reason is that I have been invited to participate in a private roundtable...
Today’s post features something that arrived through my letter box the other day that I want to use to illustrate a point. The image below...
I came across this video from Dennis Snow at his blog the other day and I thought I’d share it with you as I...
Earlier this year I wrote a post called Here Are 10 Things You Can Do to Foster a Culture of Innovation and Creativity… Now...
In a recent post, Small business can and will win the race to focus on the customer I talked about a recent survey from...
In a recent article on mycustomer.com, Right Now CEO Greg Gianforte quotes an interesting new poll from Harris Interactive, where: According to the research, some...
Referrals are every entrepreneurs dream way of growing their business and you can get a steady stream of referrals if you have the right...
Over the course of the last couple of weeks I have seen a Bridgestone advert floating around the TV advertisement space saying that choosing...
This post is a little left field today but it is something that I’d like your help with. Let me start with a question first...
There is a concept in psychology called the serial position effect (also called the primacy and recency effect) that was first coined by Hermann...
I was walking along the street the other day and I spotted this advert. It made me do a double take for a number...
How we think and feel about things can go a long way to explaining how we behave. For example, if you don’t like sales...