Aditya Kathotia

Marketing & Advertising in times of COVID: Should Brands spend or not?

We have all heard and lived in the times of the Covid19 pandemic by now. Starting from the stock market to every other industry known to mankind, all have taken a beating like never before. Job losses, revenue landslides, management layoffs at this time...

How brands should choose an influencer today

Influencer marketing, when it started, was a little slow of the blocks. Many brands and businesses assumed the idea of person-to-fellow people endorsement to be superficial and hence needed a fair bit of convincing. However over time, on noticing the favorable results that social...

Customer Experience: 5 retail graphics must dos to spark an offline-retail resurrection

“Need to shop? - Let’s Amazon it” - This appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient. One...

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