Marketing has always been an unpredictable sector. Speaking about the trends of 2021, statistics, research, and trends in data can help spot opportunities in the long run. Hence the role of adaptation and change in the existing marketing strategy. Going forward, the future of marketing and business will turn out to be more manifold, comprehensive, and connected to real customer needs. Some of the crazes come rooted in technology. On the other hand, it goes against increased digitization and automation of interactions between brands and consumers, led by the desire of making marketing more human.
1.Providing a world-class customer experience
These days, the priority trace to providing unmatched customer experiences which let people coming back for more.
Starting from personalized messaging that helps solve problems to assisting in making a buying decision, a company should focus on a customer-centric culture throughout. In other words, an experience that delivers quality across channels fetch better business goals at the end of the day. Meanwhile, a marketer should listen and respond to customer’s questions consistently, as well as match the digital marketing goals with sales and customer service objectives.
The availability of online content has lent consumers more power who carry out their research before purchase. Therefore, something more than information needs to be offered over the internet. To provide incredible CX, coherence, useful and friendly service, coupled with easy payment options, latest technology, customization, brand image, and design entail prior attention. The qualified benchmarks will ultimately foster customer loyalty in the competitive era, besides growing the bottom line beyond desired expectations. Thus, a good customer experience directs to impeccable returns over time.
2.Employee activation achieves a notch higher than engagement
According to research, 46% of consumers abandon a brand if its employees don’t possess enough knowledge and a positive attitude. The impression stops a business from growing. Hence, concentrating on interactions between employees and customers constitutes an integral part of marketing strategy. To explore if employees’ expectations lie in conjunction with the company goals, employee engagement programs should be conducted. It will ensure every employee stays aligned with the brand mission and values. They must be kept happy at the workplace to pay heed to the CX.
Moreover, the next step of employee activation guides treating employees as the most treasured customers.
Training can make them more informed about products, furthered by promotions along the corporate ladder.
Permitting them to share diverse content on social media and other channels related to the company’s culture, products, and services can help create and maintain a good impression throughout.
Participation in formulating blog posts, videos, white papers, and other “official” marketing content, or creating a platform to project employee expertise assume a key role.
Not only will it amount to good apprehension, but also leave a considerable impact on the bottom line.
Moreover, leads generated by employees over social media marketing posts are more likely to convert compared to other strategies. That’s not the end as such content receives more engagement than those on the official brand mediums.
3. Explore every possibility of visualization
Despite the revolution brought by smart speakers and voice search in recent years, visuals and design continue to play a crucial role when it comes to garnering attention. Studies have indicated that individuals prefer visual content over plain text.
However, visuals are also easier to remember than written content. Attaching data visualizations, infographics, photos, and videos to text makes it more interesting in every aspect, thus resulting in better absorption of the message.
4. Personalization holds the key to heart
One of the best ways to win customer’s hearts and souls traces to personalization based on individual needs. In the modern era, consumers are flooded with marketing messages from a couple of channels that need to be sorted. As traditional advertising is on the verge of losing its effectiveness, personalized marketing has come to address an unparalleled purpose- forging a real connection between the brand and target audience.
What can help accomplish such a vision? Advancements in technology such as Artificial Intelligence alongside increased data collection and insights from social media and other sources have made it feasible and convenient to hyper-personalize everything. The balanced fusion has made its way in content, design and product recommendations, etc. just to name a few.
5. Transformation driven by Strategic Marketing
The domain of marketing is continuously evolving. With time, the deployed tactics are becoming more complicated. For organizations to touch the peak of success in 2021, one needs to think beyond and link them back to the why of the business as a whole. Either way, the marketing goals, and objectives must correspond to the overall goals of a business house.
Strategic marketing transformation defines the process a business wields by modification of fundamental practices and procedures. The outcomes reflect in the improvement of customer service and experience, refined brand awareness and reputation, and increase in revenue and profit margins. Upgrading online presence is one of the useful stratagems deployed by companies. A bunch of factors forms a part of the underlying strategy which influences every department and employee within the company.
To get started with the blueprint, a clear perception of goals and marketing tactics need to be conceived. The observation will strengthen reach to the customers led by content marketing, SEO, email marketing, social media, advertising, and offline marketing. However, every part of the organization should be involved in implementing the gambits because marketing strategy is no longer the responsibility of the chief marketer or CMO.
6. Acquiring a grasp of featured snippets
With the domination of mobile and voice search techniques in the contemporary scenario, the way of using search engines like Google is also undergoing necessary changes. There comes the play of featured snippets and other “on SERP” information. It eliminates the need of clicking through to a website to gather information. The result simply appears on the Google search page. For the most sought-after bearing (“position zero”), one needs to look at the top of the page before the organic listings.