Abhi Yadav

Want to gain insights from customer data faster? Automate your data preparation process

Every business knows the value of customer data. However, customer data is not valuable until it is properly processed. Many companies take a DIY approach to data processing where it is a costly, inefficient system involving dozens, if not hundreds, of ad-hoc projects managed...

Self-Learning AI will Transform the Marketing Industry as we know it

Self-learning AI is becoming a crucial component of automated customer data platforms (Automated CDPs). Self-learning AI enables Automated CDPs to gather insights about customers at each point of their journey automatically. It allows Automated CDPs to understand the behaviors that drive each customer, reduce...

Meet your customers on their terms with AI

Effective targeted marketing is built on knowledge of the customer. Attaining deep knowledge of the customer depends on knowing more than just the interactions with your brand; it entails knowledge of their behavior in different digital and physical contexts. The goal for marketers is...

New Posts